First things first, I want to be crystal clear so nobody is confused. This is not a real dinosaur:
The dinosaurs all died out a long time ago. This is just a big model of a dinosaur.
OK, having got that out of the way, now to “Frick the Disappointing.” Before you get to Frick, you pass all sorts of signs on the Autobahn that say Dinosaur discovery place and Dinosaur museum – and you get curious and decide to go visit this strange place called Frick. As you turn off the Autobahn, a big friendly dinosaur is there to greet you – and now you really start to get excited! This is going to be really something special, you think to yourself!
And then, suddenly, all at once, when you drive into downtown Frick – nothing. Nada. Zilch. No little dinos lining the streets. No “Dino Kebabs” for sale in the Turkish kepab shops. Even if you want to get to the dinosaur museum it is a huge challenge: you can’t see the sign until you pass it.
As part of my sense of civic duty, I want to make a Frick-Tip: Turn Frick into something exciting. Get a few more dinos lining the streets. Have the kebap places sell “Dino Kebaps.” Open a souvenir shop selling “Dino Frick” T-Shirts and little plastic dinosaurs. Here is a good example.