On a recent trip to the San Francisco Bay Area, I was shocked / surprised / stunned to see this advertisement on a public transportation bus:
Here’s a close-up of the advertisement:
Even within the IT community, there is probably only a small fraction of people who will understand this advertisement. And a tinier fraction than that who would be motivated to go find out more about this company.
So it is SHOCKING to see that a company expects enough value in paying for an advertisement like this. I don’t know the demographics of San Francisco, but it now must be one high tech city!